New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google

Today, the New York Times published an article about a search engine optimization investigation of  J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation […]

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