Community Decoded: LEGO's Brand Community Strategy

Four lessons for building fandoms, featuring Lego, Lush and NTS

Using Lego Games to teach Agile Concepts

Lego Ideas Case Study : Crowdsourced Creativity

Lego Friends - Wikipedia

How brand communities influence innovation and culture

Everything You Need to Know About the History Collection Tours at LEGO House - BrickNerd - All things LEGO and the LEGO fan community

Community Decoded: LEGO's Brand Community Strategy

How Lego clicked: the super brand that reinvented itself, Lego

Community Growth at: LEGO - Community Inc.

Community Growth at: LEGO - Community Inc.

Lego Is the Perfect Toy -- Science of Us

Greed or Inflation? An Economic Analysis of LEGO Price Increases - BrickNerd - All things LEGO and the LEGO fan community

Community Blog by TokyWoky

New learning resource launched with LEGO Group

Why More Companies Are Putting Lego Bricks in the Office - WSJ