General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Returns to Artificial Flavors and Colors in Trix

General Mills Cereal, Cookie Crisp, 11.25 oz : : Grocery

Kellogg to phase out artificial ingredients, flavors by 2018

General Mills to remove artificial colors, flavors from cereals

General Mills removing fake colors and flavors from cereals -- will your kids care? - Los Angeles Times

Cereal innovation brightens otherwise dim Q1 report for General Mills

General Mills LOL Surprise Cereal, Family Size, 17.4 oz Box

General Mills Cheerios Multi Grain Lightly Sweetened Cereal Large Size, 12 oz - Fairway

Fake Bowl of Cookie Crisp Cereal - Israel

How Big Food Is Using Natural Flavors to Win Consumer Favor - WSJ

General Mills revamps product development, marketing mirrors start-ups