Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Glossy on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

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Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

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Glossy on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise