PewDiePie Vs. T-Series War – What Your Brand Can Learn?

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PewDiePie vs. T-Series War – What Your Brand Can Learn? The internet is all about trends and only a few brands can cash it in. Everyone familiar with most-popular r PewDiePie will also know abo
PewDiePie vs. T-Series War – What Your Brand Can Learn? The internet is all about trends and only a few brands can cash it in. Everyone familiar with most-popular r PewDiePie will also know about his never-ending battle with Indian record label T-Series. As the competition between the two brands grew, PewDiePie touched one milestone after another. In a period of three months, his subscriber count jumped by 700% and it’s a major fit. The battle with T-Series has become the highlight of the channel and clearly no winner can be predicted as of now. PewDiePie’s subscribers spiked in 2018, while 2017 was a drab year for him, ’s slowdown didn’t affect him at all. Unpredictability, Popularity and the World of Trends You may never know what can become famous over the internet; it can be an immensely talented person or a total maniac doing silly things. The control of it is in the hands of the viewers, as they go on sharing anything which interests them and a wave is created which makes an impact on the people. The weirdest of stuffs have been uploaded on , ranging from slightly funny to absolute insane. Unpredictability is the buzzword here, things go unplanned. To persist on digital, brands now have to think beyond marketing and focus on creating content that will actually be liked by the people. Things which are ‘shareworthy’ don’t require much push, it spreads like wildfire and the internet takes care of it. T-Series vs. PewDiePie – How it all began? It all started when PewDiePie watched Ekta Kapoor’s serial “Kasam Se’ and gave a hilarious reaction. Ekta Kapoor responded to this matter on Twitter, starting a huge spat, which escalated very quickly. One such thing which gainedpopularity on , in October in 2018 was the epic battle between the twochannels for the highest number of subscribers. Yes, PewDiePie v/s T-Seriesemerged when a survey stated that T-Series at the current rate of growing subscriberswould become the most subscribed channel in the first week of December. Being the most subscribed channel since 23rd December 2013, PewDiePie’s throne was significantlythreatened by the Indian music record label which releases some songs dailyalong with trailers. Whereas Felix Arvid Ulf Kjellberg, popularly goes by thename of PewDiePie is a Swedish r. He is famous for comic and video gameplay-commentator videos. Many channels and theirartists came to the rescue of the channel of PewDiePie so that it can maintainits prestigious position in . To name the most prominent ones amongthem, Justin Roberts another famous r bought a billboard at New York’sTimes Square, costing nearly a million dollars. It was used to attract theaudience, and Roberts asked the public to subscribe to PewDiePie’s channel, and this helped him a lot in gaining a remarkable lead over T-Seriesin the subscribers count battle. The reason behind so muchpromotion of PewDiePie was that almost entire Bollywood backed T-Series. Thestars didn’t do actual promotion, but most of the songs getting released in theBollywood industry are via T-Series which makes it a prominent channel in acountry like India. And PewDiePie is just one guy, competing against the entireindustry. The fans of both the channels put up a good debate, only to prove whythe channel they support is better. T-Series was also questionedbecause its followers were not legitimate. But despite all these things, the encounterbetween both the channels has been quite interesting for the fans to see. Thebasis of competition is not so clear, as both of them have an entirelydifferent type of audience as well as the platform. PewDiePie is known formaking vlogs, doing commentary while playing games and also for funny videos.Whereas T-Series only releases the songs over its channel, so it is quite clearthat both of them don’t have any common ground on which they can compete. Butstill, the battle has attracted a considerable audience. As of now, the difference betweenboth the channels is merely 3,600 subscribers. Both of them crossing the markof 87 Million subscribers are having an interesting battle going on. PewDiePiealso released a diss over T-Series which is also being used by FlareTV as thebackground music on the online subscriber count. Third parties making the best out of it Amidst the chaos, other people aretaking benefit out of the current situation which is going on. The peopleprefer to take into consideration any such opportunity where they can make someprofit while two parties are busy in their own business. A similar thinghappened when the battle between PewDiePie and T-Series surfaced on theinternet. A lot of people tried to make the best out of it in several ways.Hardly a handful was able to succeed in the same. Subscribers’ count battle neededmore specific data of both the channels to be presented to the users. A screenpartition with the real-time subscribers’ count is what was the need of the hour.And many channels took a chance of tracking the subscriber race between thetwo. Almost 8-10 such channels appeared in the top results when people searchedfor ‘Tseries vs. PewDiePie’. But as you all know, that only one out of many canenjoy the maximum benefit out of it. What is FlareTV and its growth? However, in this battle the onechannel that prospered throughout 5-6 months was FlareTV. As it took theopportunity very well and was the first channel to stream the count ofsubscribers of both the channels. About the same time, many other channels alsodid the same. But the search was always topped by FlareTV, and they have stillheld the same position. Two 16-year-olds from Canada started the channel. Its objective was to give information about the relevant topics over social media, to the general audience. But since they made the first move in respect to this battle, by showing the live count of subscribers between PewDiePie and T-Series since they have grown to a very great extent. Before the launch of the livestream, in last August the number of subscribers of FlareTV were merely 6,600.But as they launched their stream, the number jumped up to a massive count of1.5 Million subscribers in just six months. They have experienced enormousgrowth in their viewership as well. The business which makes the first moveremains an advantage over the others, and that’s what FlareTV did. They alsoprovided a platform for all the fans to come over and interact with each other,over the stream itself. Started just as an informationproviding source, then they have now a clothing line based on the channel. Therevenue that they are generating by ads and by selling by their merchandiselike mugs, t-shirts, hoodies have not been made public as yet. The channel isalso selling t-shirts featuring PewDiePie and T-Series, which the fans canpurchase depending on their preferences. Lesson for others As things grew for FlareTV, samecan be the case for any channel. All you have to do is sense the rightsituation and take the step after going through the pros and cons. In the worldof , the video of subscribers count which is streaming online on FlareTVdoesn’t require any significant investment, but the outcome achieved through itwas tremendous for them. Once you have the audience, you can go on diversifyingthe contents on your channel. Although the names of the twoentrepreneurs behind the channel have not been revealed, they are satisfiedwith what they have become at such a ripe age. They have not yet figured outwhat they will do once the battle is over, but till then they would have tobuild respectable positions over the platform. In a world where reputation on social media counts for a lot, you need to be active to take advantage of the situations. The more attention you pay to the surroundings you work in, the better will be your decision-making skills to act.