Smyths ramps up European expansion - Toy World Magazine, The business magazine with a passion for toysToy World Magazine

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The Galway city-headquartered company is now marketing itself as the largest toy retailer in Europe. Smyths Toys has begun its expansion in the central European market, after completing the rebranding of the region’s former Toys R Us division that it bought last year for up to €79m. The Mayo family