Tom Brady for TAG Heuer

Tom Brady, star quarterback of the New England Patriots, and four-time Super Bowl champion, is TAG Heuer's newest brand ambassador and will front the watch label's campaign for the new Carrera - Heuer 01, a timepiece that honors the brand's heritage and symbolizes the evolution of the manufacture's Calibre 1887.The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre.

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Tom Brady, Geri Halliwell Horner and model Bella Hadid attend the TAG Heuer event during the Formula 1 Grand Prix de Monaco on May 26, 2018 in Monaco, Monaco. Photo by Laurent

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Tom Brady, Geri Halliwell Horner and model Bella Hadid attend the TAG Heuer event during the Formula 1 Grand Prix de Monaco on May 26, 2018 in Monaco, Monaco. Photo by Laurent