Peloton shares soar after inking apparel, content deal with rival Lululemon
$ 14.50 · 4.6 (781) · In stock
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.
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Lululemon, Peloton to Partner on Fitness Content, Apparel - Bloomberg
Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel
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Peloton shares soar after inking apparel, content deal with rival
Lululemon, Peloton to Partner on Fitness Content, Apparel - Bloomberg
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