s $10 Bras Are Taking on Walmart and Target, Not Victoria's Secret

Big box retailers, like Walmart and Target, hold about 50% of the US intimate apparel market, according to Morgan Stanley.

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If you're not in a romantic relationship, what's the point of buying overpriced underwear from Victoria Secret since no-one else will see it? - Quora

One of Victoria's Secret's main competitors just launched a new weapon in the lingerie wars

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Walmart elevates its intimates brand with a new name and expanded product line - Bizwomen

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