As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z

$ 20.99 · 4.9 (279) · In stock

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

About Kit Undergarments – ThirdLove

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As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up