What Happened to Gap: the Rise and Fall of the Iconic American

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For years, Gap has struggled to stay relevant. Now the company has appointed Mattel executive Richard Dickson as its CEO, in hopes he'll revive the brand.

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What the heck happened to the Gap?

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What the heck happened to the Gap?

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The Rise And Fall of Gap

History Gap Inc.

What Happened to Gap: the Rise and Fall of the Iconic American Retailer